Night World : Dark Angel Chapter 1

Gillian Lennox didn't mean to die that day. She was mad, though. Mad because she had missed her ride home from school, and because she was cold, and because it was two weeks before Christmas and she was very, very lonely. She walked by the side of the empty road, which was about as winding and hilly as every other country road in south-western Pennsylvania, and viciously kicked offending clumps of snow out of her way. It was a rotten day. The sky was dull and the snow looked tired. And Amy Nowick, who should have been waiting after Gillian cleaned up her studio art project, had already driven away-with her new boyfriend. Sure, it must have been an honest mistake. And she wasn't jealous of Amy, she wasn't, even though one week ago they had both been sixteen and never been kissed. Gillian just wanted to get home. That was when she heard the crying. She stopped, looked around. It sounded like a baby-or maybe a cat. It seemed to be coming from the woods. Her first thought was, Paula Belizer. But that was ridiculous. The little girl who'd disappeared somewhere at the end of this road had been gone for over a year now. The crying came again. It was thin and far away-as if it were coming from the depths of the woods. This time it sounded more human. â€Å"Hello? Hey, is somebody in there?† There was no answer. Gillian stared into the dense stand of oak and hickory, trying to see between the gnarled bare trees. It looked uninviting. Scary. Then she looked up and down the road. Nobody. Hardly surprising-not many cars passed by here. I am not going in there alone, Gillian thought. She was exactly the opposite of the â€Å"Oh, it's such a nice day; let's go tramping through the woods† type. Not to mention exactly the opposite of the brave type. But who else was there? And what else was there to do? Somebody was in trouble. She slipped her left arm through her backpack strap, settling it on the center of her back and leaving her hands free. Then she cautiously began to climb the snow-covered ridge that fell away on the other side to the woods. â€Å"Hello?† She felt stupid shouting and not getting any answer. â€Å"Hi! Hello!† Only the crying sound, faint but continuous, somewhere in front of her. Gillian began to flounder down the ridge. She didn't weigh much, but the crust on the snow was very thin and every step took her ankle deep. Great, and I'm wearing sneakers. She could feel cold seeping into her feet. The snow wasn't so deep once she got into the woods. It was white and unbroken beneath the trees-and it gave her an eerie sense of isolation. As if she were in the wilderness. And it was so quiet. The farther Gillian went in, the deeper the silence became. She had to stop and not breathe to hear the crying. Bear left, she told herself. Keep walking. There's nothing to be scared of! But she couldn't make herself yell again. There is something weird about this place†¦ Deeper and deeper into the woods. The road was far behind her now. She crossed fox tracks and bird scratches in the snow-no sign of any-l thing human. But the crying was right ahead now, and louder. She could hear it clearly. Okay, up this big ridge. Yes, you can do it. Up, up. Never mind if your feet are cold. As she struggled over the uneven ground, she tried to think comforting thoughts. Maybe I can write an article about it for the Viking News and everyone will admire me†¦ Wait. Is it cool or uncool to rescue somebody? Is saving people too nice to be cool? It was an important question, since Gillian currently had only two ambitions: 1) David Blackburn, and, 2) To be invited to the parties the popular kids were invited to. And both of these depended, in a large part, on being cool. If she were only popular, if she only felt good about herself, then everything else would follow. It would be so much easier to be a really wonderful person and do something for the world and make something important of her life if she just felt loved and accepted. If she weren't shy and short and immature looking†¦ She reached the top of the ridge and grabbed at a branch to keep her balance. Then, still hanging on, she let out her breath and looked around. Nothing to see. Quiet woods leading down to a creek just below. And nothing to hear, either. The crying had stopped. Oh, don't do this to me! Frustration warmed Gillian up and chased away her fear. She yelled, â€Å"Hey-hey, are you still out there? Can you hear me? I'm coming to help you!† Silence. And then, very faintly, a sound. Directly ahead. Oh, my God, Gillian thought. The creek. The kid was in the creek, hanging on to something, getting weaker and weaker†¦ Gillian was scrambling down the other side of the ridge, slithering, the wet snow adhering to her like lumpy frosting. Heart pounding, out of breath, she stood on the bank of the creek. Below her, at the edge, she could see fragile ice ledges reaching out like petals over the rushing water. Spray had frozen like diamond drops on overhanging grasses. But nothing living. Gillian frantically scanned the surface of the dark water. â€Å"Are you there?† she shouted. â€Å"Can you hear me?† Nothing. Rocks in the water. Branches caught against the rocks. The sound of the rushing creek. â€Å"Where are you?† She couldn't hear the crying anymore. The water was too loud. Maybe the kid had gone under. Gillian leaned out, looking for a wet head, a shape beneath the surface. She leaned out farther. And then-a mistake. Some subtle change of balance. Ice under her feet. Her arms were wind-milling, but she couldn't get her balance back†¦ She was flying. Nothing solid anywhere. Too surprised to be frightened. She hit the water with an icy shock.

Local substance abuse: Atlanta, Georgia

Georgia Council on Abuse impact study states that 50% of all homicides and 62% of assaults is associated with substance abuse. Georgia’s population of 369,393 in 2003 statistics showed that 32.1% was composed by White and 59.3% by Black African American. In 2004 Atlanta was reported to have 151 homicides. 18% of aids in Atlanta were also found to be related to injection users. Substance abuse is defined to be the excessive use of a substance such as drugs, tobacco or cigarettes and alcohol for mood altering purposes. The profile of substance abuse in Atlanta seems to scare the national strategy on drug control. The third principle referring to disrupting the market may not be able to effectively invade the already ongoing drug war in the vicinity. I think there is a cross country need to look into the problem of intergenerational healing of families in Atlanta than just mean policies and intervention. Users of drug Methamphetamine (Meth), being readily available in Atlanta nightclubs, ranges from ages 13-30, White. Atlanta is defined to be the drug smuggling corridor of the east coast being the largest city in the South. Being the center for all East-West and North-South travel, it became a haven for most Mexican-based traffickers. Atlanta’s strategic location made it Georgia’s largest source of supply of Meth coming from Mexico, California, or Texas, from the lairs of Europe in transit for distribution to other states market. (ONDCP 2005). The Meth epidemic in Atlanta poses significant effect to socio cultural factors, state policy and programs for intervention. Atlanta is presently a major distribution hub for the crystal rock form of Meth commonly called as Mexican ice. The impact of the substance abuse epidemic on tobacco, alcohol, cocaine and other illegal drugs among infants delivered by users has significantly impede the quality of life in Georgia’s future generation being a recourse for open-air drug markets. Their quality of life is pretty disturbing to note that first use of drugs was reported to start as young as 12 years old due to parental permissiveness on drug use. Studies showed that parents were even underwriting keg parties for teenagers. This was their unique experimentation and response to providing safe drug alternatives among teenagers. This will also lessen potential dangers brought by drinking and driving. Somehow Georgia legislature in 1997 implementing stiffer penalties to teenagers driving while impaired by alcohol consumption has even increased the population for substance abusers in an unknowingly different way and at an unknowingly different rate. It was seen that parents who initiated such keg parties are the ones who grew up from a generation of high drug used. To illustrate more on the problem of substance abuse, the University of Georgia is now even planning to send creepy emails to all of its college students regarding the effects of Meth. The intensity of substance abuse and the insensitivity of the parents with diverse ethnic origins to adopt a new life from the neighborhood they knew were quite amazing and does coexist with the rampant drug trafficking Atlanta scenario. Interventions come in diverse approaches according to the needs of the individual and the situation of the state itself. Since 2000 Atlanta has been delving on the aid of local television advertisements regarding the harmful effects of drugs. A centralized phone number is then provided where calls were then referred to the appropriate centers or programs the caller needs according to the intensity of the abuse. The selection of drug rehab treatment and facility is ultimately based and tailor made depending on the choice of the patient. Treatment Episode Data Set (TEDS) and the National Survey of Substance Abuse Treatment Services (N-SSATS) were the ones collecting data on different States for monitoring. TEDS provides information on the demographic and substance abuse characteristics based on annual admissions while N-SSATS provides data based on the location, characteristics and use of treatment facilities and services. TEDS is admission based and does not have the appropriate technology to monitor such admission based on the individual. It can count on an individual twice if it will be admitted twice in a row at that period of study. Knowing that substance abuse patient’s characteristics come and go from admissions to outpatients, the population generated by its study does not represent the true value of the population and is thereby misleading. TEDS is not capable of following an individual in their treatment episodes due to the confidentiality of assigning a unique ID identifier at State level. There is one big probability that the number of admissions population that was gathered by TEDS could mean the number of treatments an individual had not to mention cases of subsequent transfers done to different service types for a single treatment program. Promptness of reports also matters since late reports for that period will be integrated with the next period’s report. States continually review TEDS data and revisions may occur at any given time during the review even for a period of five years. N-SSATS on the other hand collects data from all known treatment facilities in voluntary form. The term voluntary itself would mean incomplete information.   (SAMHSA 2005). The local and national reports could well differ in terms of the population. Statistics is vital for use in the treatment and intervention programs that will be created by ONCDP for Atlanta. The unique ID identifier made by the State is good enough to track the substance abuse patient’s admissions and transfers. The report system of the facilities and the government is not integrated and does not support each other. The structure of their IT must be studied and immediately remedied to achieve appropriate data to be able to create appropriate measures for substance abuse control. References ONDCP. (2005). Atlanta, Georgia: Profile of drug indicators February 2005. Retrieved April 13, 2007 SAMHSA. (2005). Treatment Episode Data Sets (TEDS) and National Survey of Substance Abuse Treatment Services (N-SSATS). Quick statistics from the drug and alcohol services information system. Retrieved April 14, 2007 Website: http://wwwdasis.samhsa.gov/webt/tedsweb/tab_year.choose_year?t_state=GA         

South Asia and Management of Energy SecurityÂÂ

INTERNATIONAL-RELATIONS ARTICLE ASSIGNMENT=1 SOUTH ASIA AND MANAGEMENT OF ENERGY SECURITY 3/27/2013 SUBMITTED BY FAIZAN-ALI BBA-7C * Introduction: The article named south Asia and management of energy security has been written by a well known associate professor of international relations miss DR MUSARRAT JABEEN Quetta university Baluchistan.The writer herself a very competent and well known to her subject of specialization with the great exposure of international systems and relations also read one other books of her by the name of legacy of china which is one of her successful stories and proof of her good thought of school. After now introducing the writer I would like to introduce the under attention article of the writer which is south Asia and management of energy security. Summary (major points): in the article the writer talked about many things and tried to focus on the fact that energy security hinges on the demand and supply systems in terms of energy management. She used a word of hinge in her sentence which is the demonstration of a beautiful making of preposition by writer which means a joining device on which a lid or door turns when it opens. When comes to the major and focal points of an article I would like to firstly translate the meaning of energy security which means that smooth and reliable transaction and movement of energy between supply and demand systems of energy.The emergence of supply and demand is from the economic world and as per my understanding with these terms I conclude that there should not be a supply and demand gap in the systems of energy otherwise I will create a question on the security of energy which is the smooth transaction of energy. Importantly major points for supply and demand are rolled under three dimensions: * Dependency * Certainty * AffordabilityAs energy is the most important security for all the nations and states because a great sense of competition exists among nations for energy security as energy is o ne of the basic requirements for economic development and economic growth. There are some important factors in the given articles which are responsible for the increase in demand * High rate of population * Stress caused by economic growth * Economic dualism * Structural transformation * Physical capital formationThis study basically focuses on the supply and demand systems crossing south Asia at the confluence of central Asia and Middle East south Asia has specific energy security issues. One of the growing demands of energy is that china is becoming the world’s biggest economic power very soon in future due to china needs the cost is kept on increasing specially in south Asia. The region specially discussed in this article is south Asia in which Pakistan is included which would be the route and supplier of energy very soon in future but this might not take place very soon because of our energy crisis at national level.India which is only the supplier and Afghanistan which i s the route of energy can also create political barriers to other states of south Asia especially for Iran who is the biggest supplier of energy among south Asia countries. U. s Europe and china’s interest has made some political environment in south Asia. As oil is one of the most important ingredients of energy so U. S who is the only power of world wants to control all pricing management of oil especially in Gulf States?In view of geographical location PAKSITAN has a great importance for all because we have gawaddar port we have Karachi port and we have so many other routes which actually links with the boundaries of AGHANISTAN INDIA IRAN and across the river to the Gulf States. The writer has taken up some important qualifications about PAKSITAN which in my point of view are very important. * Pakistan is located at the confluence of central middle and south Asia. In short Pakistan is the heart of Asia. * Pakistan has the ability to grow at the level of above 8% GDP. * Pak istan has catered for the central Asia trade with south Asia and the rest of world. Challenges: In South Asia, the demand for infrastructure, and particularly electricity, is growing rapidly. Improved electricity supply is a key to sustaining economic growth and improving social services. †¢ Electricity is still not available to about half of the region's 1. 5 billion population, especially in rural areas, which adversely affects the efforts to reduce poverty and create better opportunities for all. †¢ The lack of access to modern forms of energy prolongs the widespread traditional use of biomass, with adverse environmental and health impact. Electricity services to the connected customers, whether to businesses or households, are often unreliable and of poor quality, coupled with high technical and commercial losses and poor commercial performance of service providers. †¢ Advancing electricity sector reforms, aimed at improving the efficiency and quality of electrici ty service, commercial viability of electricity industry, institutional and governance arrangements, accountability of service providers, and investment climate is critical to ensure sustained growth of the sector and optimal development and use of energy resources. National energy systems are autarchic, with weak or nonexistent interconnections. There is little cross-border trade in electricity, with the exception of India-Bhutan trade, and none in natural gas. * Critical analysis: South Asia's energy security dilemma is one of the signal challenges of the 21st century, critical to the economic future of almost two billion people and the political future of one of the world s most volatile regions. Now for the critical analysis as per my reading and understanding with the article I would like to mention some strengths and weaknesses and also the things which are covered and which are not covered.In south Asia energy management china India Pakistan Afghanistan are the majors countri es for supply and routes specially in south Asia so they have a great interest of international community specially from the super power U. S. America wanted a full control on all movements and managements of energy specially on oil and also the resources of all these big countries of Asia. china is more powerful among all other Asian states because they are using there resources very efficiently and effectively.Here I can give an example of small dams of water as reserves in china which are 1 lakh in quantity as per rough idea which is the security of many other energy production systems. While talking about Pakistan, Baluchistan which is the biggest area in view of resources and energy generation is now under the strong influence by international forces to get management by others. In view of strengths it is an accepted fact a stronger Pakistan will deal strongly with the regional challenges. The construction of deep sea port at GAWADAR is just one component of the greater gawadar plan. here is a strong link of network of Karachi with Baluchistan by roads. Management of regional interest can play an important role in the management of energy in south Asia. As Pakistan is the hub of transportation for all so there should be a unity and strong faith of friendship among the countries of south Asia. The policy of recasting regional interstate relations on the basis of trade will directly lead to the prosperity of the whole region. Regionally there are so many projects are running among the Pakistan Iran India china srilanka etc. ne of the greatest example is the agreement of gas pipeline between Pakistan and Iran which is the proof of interstate relationships. This agreement is unacceptable for the international actors like America. when going internationally we should all act alike under some laws and policies for the benefit of whole Asia because it has to be understand by all that our continent is very rich in many things like geographical location resources natural climate fertile land etc. everybody should look east towards each other because to the west only fake faces and promises are made for their own national interest. Conclusion: finally at the end I would like to say that this is our bad luck among south Asia countries that we all are affiliated with other international channels for some interest and we are less behind in developing relations among each other. Due to which when there is an increase in the security of energy happens in any country the other feels insecurity like when India made nuclear tests it was a worried time for Pakistan because instead of having a relationship of friendship we are enemy of each other which is the biggest drawback in our continent. he task of global reforms has to be an inclusive one,addresing the concerns and needs of the states located in the heartland of Asia. All the tensions should be solved by dialogues and by cooperation’s. There should be two management policies one at region al level and one should be on international level. The gap is increasing between supply and demand of energy because of inelasticity. East and Southeast Asian states are facing severe and increasing energy security challenges.Regional economies are generally poor in natural resources, trade-dependent, and energy-intensive in character. Regional energy demands, especially for natural gas and fuels derived from crude oil, continue to escalate. Simultaneously, indigenous production of oil and gas has been for the large part either declining. This divergence between energy demands and domestic supplies has led to increasing reliance among East and Southeast Asian states on foreign sources of supply, including energy imports that are predominantly delivered by sea.Recommendation: * Create awareness programs for states on their issues, like economic, social and legal issues, to strengthen them, on government level and civil society organization. * Need comprehensive legislation to ensure the states’ right and their protection. * Promote/Start debates and address the issues of states with governments. —————-*————————————–*—————————*—————————

Conflict managment among nursing professionals Essay

Conflict managment among nursing professionals - Essay Example Therefore, this paper is meant to research on how efficient communication among nursing professionals is very crucial in conflict management, workplace satisfaction, patient satisfaction and safety. Proper communication mechanisms are essential for conflict management among nursing professionals. Good communication skills aid in streamlining the relationship among the nursing professionals which provide a level working environment. In fact, efficient communication skills allow the nursing professionals interact freely and without commotions and therefore are able to execute their duties more efficiently and in harmony. It is through efficient communication that the nursing professionals can get to share ideas and gain more skills. The nursing professionals must strive to develop smooth communication strategies to aid in managing conflicts. Effective communication strategies enhance solution of issues on time before they get out of hand. For instance, timely management of hostility between two nurses will promote workplace satisfaction since the disagreement will last for a short time. According to Arnold & Boggs (2011), a hostile situation between nursing professionals may emanate from mockery of one’s opinion by others. In essence, the conflict management department should ensure that any communication made to ridicule someone’s opinion is prohibited to prevent a conflict from arising. In fact, the management needs to provide a level ground for dialogue between the conflicting parties. Dialogue is among the most preferable mechanisms for conflict management. Successful dialogue between quarreling nursing professionals can inculcate respect between them which might aid team building and efficient performance. Efficient communication eliminates confusion by patients and this promotes their satisfaction. Conflicts among nursing professionals result

Expo 67 (1967 International and Universal Exposition) Essay

Expo 67 (1967 International and Universal Exposition) - Essay Example er of visitors that toured the general exhibition fair, as well as the entertainment, different Expo pavilions elected by different countries and the wonderful La Ronde, which represented everything that an amusement park should be (10). The theme of Nationalism was pronounced the loudest during this fair, than in any other event of the Canadian history. Nevertheless, the success of the 1967 Canadian International and Universal Exposition did not occur without challenges, and the success was only achieved through the sacrifices, determination, commitment and hard work of various key individuals (). Nevertheless, despite the wave of nationalism that was created by the Expo 67 general fair, the concept of male dominance is reflected in the buildup, construction and planning of Expo 67, where all the major players in the preparation of the Expo happened to be men (). Additionally, while the event is one of the major nationalism pronounced event, the nationalism, patriotism and loyalty of the Canadian business community was put into question during this major event. Therefore, this discussion seeks to analyze the Canadian 1967 International and Universal Exposition as a major Canadian nationalism pronouncement event, wh ile still assessing the concept of male dominance in Canada in 20th century, as represented by this major event. The accomplishment and success of Canadian 1967 International and Universal Exposition did not come easy, and it took the strong will of a group of men who later came to be known as the ‘Les Durs’, interpreted to mean’ the tough guys’ (). Jean Drapeau, a key figure in the planning, construction and launch of the Expo 67 was the mayor of Montreal at the time, and his commitment to the success of the project still stands as a great show of nationalism. Jean Drapeau did no6t only have a vision for the Expo 67, but also for Expo 68, 69, 70 and so on, by seeking to use the Expo 67 infrastructure as the fairground that would fulfill its

Business Entities Case Study Example | Topics and Well Written Essays - 500 words

Business Entities - Case Study Example This is especially important in the aviation industry since the risk of loss is considerably higher as the investment is higher. Therefore if the company faces any loss, Stanton would not have to bear the loss from his individual pocket. Most entities formed in the aviation industry as limited liability companies because of this main reason (Speciale, 2006). Another benefit of his form of business entity is that Stanton can choose this own tax paying option. As a member of the LLC, Stanton can chose to either be taxed as a sole proprietorship as he was doing before of he can choose to be taxed as partnership or a corporation. Since Stanton would have to pay low taxes as a sole proprietor given the current tax rates, he should opt for taxing his LLC as sole proprietor (Speciale, 2006). However, turning the business into an LLC is not without its cons. Stanton would have to face certain disturbances in the business. This primarily includes filing the proper paperwork for turning the company into an LLC which is a long process. Changing the company from sole proprietorship to Limited Liability Company also requires certain investment and the company is no longer a small company operated by one single owner. Also when new members would enter the business, the paperwork for the company would naturally increase as for every major decision, written approvals from the members would be required (Speciale, 2006). Apart from this, Stanton, by choosing to form an LLC would require new members to join the company. This, in turn, would mean loss of full control over the company. Right now, Stanton is the only investor, manager and controller of the business and therefore he can make any decisions regarding the business. However, when new members will bring their investment in the business, they would demand certain control over the business. As a result, control over the decision making process would be shared (Speciale, 2006). Also Stanton would now

Depression and Anxiety in PEG Feeding Dissertation - 1

Depression and Anxiety in PEG Feeding - Dissertation Example Expand a few lines†¦ TABLE OF CONTENTS TABLE OF CONTENTS 3 LIST OF FIGURES Abstract This dissertation is about the social and psychological impact, including anxiety and depressed moods, on people who are artificially fed via a tube based on percutaneous endoscopic gastrostomy (PEG). The analysis is based on a framework that highlights two sides of sickness, â€Å"disease† underlying the placement of a feeding tube (biological malfunctions recorded as particular disease categories, e.g., cancer, neurological disorders, cardiac diseases, palsy) and the response to this by patients and their carers. This distinction between â€Å"disease† and â€Å"illness† provides a view of the social and psychological complexities involved. These are often overlooked when artificial feeding is adopted. The dissertation proceeds via a description of the literature search on PEG. The primary tools used in this search is the topical search (e.g., â€Å"socio-psychological imp acts of PEG feeding†) on the internet and the exploration of various databases, such as Cinahl, PubMed, Medline, Cochrane and Google Scholar. The literature used refers to reports of â€Å"new† (i.e. past decade) findings. In a very few cases only, when outlining â€Å"illness responses† to â€Å"disease† and the ensuing person-oriented framework, a few basic sources pre-dating 2000, are drawn upon. The accompanying review of relevant sources attempts to bring out the emphasis of â€Å"disease† and the omission of efforts to develop a framework or model and conceptual tools to grasp the social and psychological implications of artificial feeding due to disability. Such a model can, however, be of great value to nursing care and operating practice. Such a framework is available to us via a number of qualitative studies and a â€Å"narrative understanding of the illness experience†. The usefulness of this body of literature will be examined in the ensuing discussion. In the conclusion I will stress the value of a qualitative, person-oriented perspective (the â€Å"illness experience†) for a humanistic medical and nursing practice. Introduction This dissertation is based on a lengthy review of available literature on the social and psychological impact, including anxiety and depressed moods, on people who are artificially fed via a tube based on percutaneous endoscopic gastrostomy (PEG) This review allows me to examine the emotional costs involved in PEG tube feeding, especially with regard to experiences and the coping with the emotional (anxiety, depressed mood) and social costs of tube feeding before, during and after the placement of a PEG tube. This dissertation takes the patient’s point of view and reviews two groups of literature in depth: one of the two is person-and qualitatively-oriented and proposes a meaning-centred, qualitative and humanistic method/perspective. At the same time, one realizes tha t patients are found in a larger health care context where medical and health care professionals operate. Their and the perspective of medicine must be understood as well. Byron Good’s (2008) book on Medicine, Rationality and Experience provides a good introduction to their and the patient’s perspective. It is therefore meaningful to compare and contrast the views and perspectives of these professionals and the views that patients express, their way of coping with PEG tube feeding, their modes of reasoning, their various feeling-states (anxiety, depression) and the lives they live. I have chosen

Accounting Revenue Recognition Research Paper Example | Topics and Well Written Essays - 500 words

Accounting Revenue Recognition - Research Paper Example SolvGen Inc has agreed to three separate deliverables: a) The commercial launch of the first instrument system Version 1- Delivered March 31 b) The commercial launch of an improved instrument system Version 2- Pending development c) The commercial launch of new improved instrument system Version 3-Pending development. The other part of their agreement is the five year distribution and license contract with Careway Inc. Under this agreement Careway will have the right to market and distribute their proprietary instrument systems developed in conjunction with SolvGen. SolvGen is responsible for producing the necessary volume to meet the demand requirements of CareWay after each product launch. The company is responsible to maintain adequate inventory and production quality control to meet client requirements. 2) Based on the generally accepted accounting principles (GAAP) it is common practice to use the revenue recognition principle which states that any current revenue has to be reco gnized in the accounting period on which it is earned. Therefore a company cannot realize as current revenue any payments that are part of a long term contract; these payments should be differed and systematically recognized over the remaining time of the agreement or contract.

Health and Safety Manager for WoooW company Essay

Health and Safety Manager for WoooW company - Essay Example Since the employee wanted to resume his work, it is my duty to explain to him the dangers that will be faced and to safeguard the health so as not to strain at work. Bradycardia is a condition whereby the heart tends to have a slower beating rate than normal. In a normal adult heart at rest, the beats are usually between 60 and 100 times per minute. However, if an individual suffers from bradycardia, his /her heartbeat is lesser than 60 times in a minute. The condition can be considered a fatal problem in instances where the heart does not propel sufficient oxygen-rich blood throughout the body. However, some individuals do not display any symptoms or complication when suffering from the condition. The condition can be caused by many reasons such as changes in the heart that are the effect of growing old. Besides, illnesses that harm the heart’s electrical system including, heart attacks, infections such as myocarditis and endocarditis as well as coronary artery disease. Another cause includes situations that have a potential in slowing the electrical impulses of the heart such as a low thyroid level also known as hypothyroidism, an electrolyte imbalance ("Equality Act 2010" n.d.). Lastly, a various medication used while treating high blood pressure or heart conditions such as antiarrhythmic, digoxin and beta-blockers can lead to a slowed heartbeat rate. Although some individuals are suffering from the condition exhibit mild to no symptoms at all, a few symptoms are associated with it. The patients usually feel lightheaded or dizzy and have short of breath, which makes them find it difficult to be involved in exercising. Besides, they tend to feel exhausted and experience chest pains or a feeling that their heart is throbbing or flapping. The condition’s treatments include depending on the causes, being given a pacemaker, which assist in correcting a slow

Paper 2 Essay Example | Topics and Well Written Essays - 1250 words - 1

Paper 2 - Essay Example For instance, Lauren Slater’s Metaphorical Memoir ‘Lying’, she chronicles her youth, how she struggled with epilepsy until she was cured through psychotherapy and medication; however, Slater also narrates how, when after being diagnosed with epilepsy, she developed the irresistible compulsion to lie. On the other hand, in her Autobiographical Memoir titled â€Å"The Kiss†, Kathryn Harrison reveals how, due toan unhealthy relationship with her mother, she became a victim of an incestuous relationship with her father. In this respect, we can posit that both Slater and Harrison had devised alternative ways of seeking attention to fill the emptiness from being neglected while growing up- compulsive lying and incestuous relationship respectively. Lauren Slater’s metaphorical memoir ‘Lying’ is an outright lie right from the title where she boldly and loudly announces that the contents of the book do not represent a true account of her life. As if that is not enough, Lauren Slater advertently imposes upon the reader a need to redraw the lines between factual truth and metaphorical truths; she achieves this by cunningly confusing facts and fiction throughout the book thus undermining the very essence of a memoir, which naturally is supposed to be a true account of events in one’s life. ... uring her adolescence, Lauren too begins lying, stealing and faking seizures as alternative ways of seeking attention from the people around her; this shows how neglected she was and how desperately she craved for the much needed attention. Later in her life, Slater begins an affair with a married man who was much older than she was but the relationship ends badly; Slater resorts to attending Alcoholics Anonymous sessions even though she was not alcoholic. However, Slater tells her story with so much conviction that even when she later confesses that she was not an alcoholic, everyone dismisses her true story as denial (Slater 207). The interplay between literal/factual with the Metaphorical/fictional is heightened even further when Slater suggests that epilepsy affects the memory thus, by confusing her emotional memory and factual memory, Slater raises concerns about the fundamental assumptions of the Memoir genre and all narrative self-disclosure. Kathryn Harrison develops an inces tuous relationship with her father as a way of courting the much needed attention due to her being neglected by her mother while growing up. In her autobiographical novel, â€Å"The Kiss†, Harrison reveals how her distant father figure coupled with the unhealthy relationship with her mother translates into a four-year incestuous affair; growing up, Harrison had close to no clue of her father until she recreates him in her own mind as someone bigger, faster and stronger than all other dads do. Harrison is raised by her grandparents because her parents divorced when she was only six months old (Harrison 5); her father appears ghostly, almost mythical because she is not allowed to discuss or talk about him. This causes the young Harrison to become extremely curious about her absent father, the

Impact of Technology Essay Example for Free

Impact of Technology Essay Every day we cannot live without technology. We wake up in the morning, we take a bath, we have breakfast, we do our daily activities, and all are affected by something called technology. From the simplest form of it until the most complex one, technology filled our daily life. The famous phrase Information Technology of course is one of the forms of technology. Before we continue talking about technology, we must know its definition. Shortly, technology is something related to science and engineering, which is used by the human or other creatures in dealing with their environment, to make their life easier. The technology develops fast. From the ancient age to the modern age, there are billions of its products that have made our life easier. In prehistoric age, the ancient human created the tools made of stone. They also invented the wheel, which is very important to the next centuries. Imagine that there weren’t any invention of wheel. We must give a lot of energy to move our goods from one place to another. Many centuries later, there are a lot of important inventions for human’s life, such as the invention of telephone. Using it, we may communicate through long distances. And the latest technology which has given many changes to the world and is still being developed is the information technology. The development of technology gives some impacts to human beings and the other creatures. The positive impact is, it makes our life easier. Without the inventions of technology, I think we would live our lives just like the prehistoric men did. Technology, just like the other things in this world, also has negative impacts. I’ll give you three examples. First, technology takes out the filters, like social filter, cultural filter, and religious filter. We can see in Internet technology. Internet is a medium in which no filter and censorship. Without parental guidance, your children may consume inappropriate materials from the Internet. The second one is the decrease of your social skills. Too much usage of technology makes you more antisocial. In the past, children used to play traditional games with their friends outside the house. But now they prefer playing video games in their own room, all by themselves. The easy access of technology also makes you too dependent to it. In the past, our people had more memorizing skills. They had to memorize things, because there was no tool to use to record things, except notebooks (the original phrase of notebook, not the portable computer). But nowadays, by using the computer, you can save any information you want in its memory to retrieve it in another day. In advance, by using the Internet connection, you may search any information you need through any search engine like Google, Yahoo, Altavista instantly. Dealing with those negative impacts, what can we do? First, we must be aware of them. We must be aware that technology could also cause bad things. After that, we must give the people knowledge of those negative impacts and how to deal with them. The government also has to do some actions about this. They must give some regulations relating with the press and the media. It is just need to be done to protect our society, not to restrain the press. And then, to increase the social skills, we must create the real community; build the real network, makes friends in the real world, of course not in the cyber world. By doing that, it will take us back to our nature as social creatures.

Adidas Smoking Campaign Essay Example for Free

Adidas Smoking Campaign Essay Adidas’s latest anti-smoking campaign features three cigarette butts layed out in a white background in the style of its logo, which includes their motto â€Å"impossible is nothing†. As one of the largest suppliers of athletic gear, Adidas looks to not only promote greater advantages in sports recreation, but also in good health. The communicator in the ad is the company Adidas, the primary audience would be smokers out there, but this message also applies to all athletes and athletic individuals. The message and purpose of the ad includes the fact that people who are smoking always have the option to quit, and as their motto implies, â€Å"impossible is nothing†. Normally, their motto is attributed to the fact that it is not impossible to try new things and go new depths in sports, and in this case it is saying that it is not impossible to quit smoking. Indeed, Adidas argues a valid point, sending a positive message to society, and one should strive to spread a similar message. Accordingly, the ad campaign utilizes a series of rhetorical strategies to successfully grasp the reader’s attention. These rhetorical strategies involved in the ad are what make it a powerful message. Primarily, the visual representation is setup to make the message really clear. The ad brushes upon the pathos aspect of rhetoric to grab the viewer’s attention. Making a statement such as â€Å"impossible is nothing† and displaying the butt ends of lit out three cigarettes with one cigarette three quarters of the way lit finished, to the second that is almost finished to the filter, and the third that is finish all the way. See more: Old Age Problem essay This is done purposely as practically everyone recognizes the Adidas logo, and can instantly perceive the message behind the ad. The ethos, or the aspect of credibility in this ad lies in the fact that Adidas is a big brand name, its products are widely purchased all over the world and its motto is recognized globally. In this respect, the audience witnesses two different ideas being presented to them at the same time: the symbolism behind the Adidas logo that allows the viewer to conjure the image of sports, and the lit out cigarette butts in association with their motto, which make it quite clear that this is an anti-smoking campaign. Their message as a sports team is the fact that â€Å"impossible is nothing†, and this concept is meant to apply to dedicating to new endeavors in sports, and is quite often applied to life in general. In this specific ad campaign, smoking is not impossible. Surely, quitting smoking is most certainly possible and there are many living examples of them today. For instance, my interview with Michael Dempster, a sophomore at Drexel University proves that it is in fact quite possible to quit smoking. Michael mentioned that ever since he got involved with the different sports programs offered at Drexel, such as intramural basketball and the gym that is available for convenient hours during the day and night, he was smoking less and less until the habit completely left him. It is inspiring and appropriate in the sense that Michael’s story applies to the topic of sports and athletics and how there is an inverse correlation between sports and smoking. One promotes good health while the other mars it. Michael mentions â€Å"it felt pretty good to lay off the smoking, and getting involved in an active lifestyle† (Dempster). He adds that â€Å"smoking always made (him) feel short of breath† while a good day’s workout â€Å"helped (him) breath more smoothly† (Dempster). From the perspective of blogger Zoe Colton, the viewers of the ad â€Å"see the cigarette butts in stages†, and implies that â€Å"quitting smoking is a process and should not be all at once† (Colton). Colton also feels that the Adidas Company â€Å"promotes healthy image of athletic gear† and that they â€Å"care about the health of the customers†. She also mentions how the ad is revealing how it not only â€Å"promotes a smoke-f ree lifestyle† but it also shows how â€Å"health equals power† (Colton). Furthermore, there have been many researches done and papers written regarding the very topic of smoking. According to Terri Pettinger, a researcher in the field of health studies at the Alliant International University, â€Å"Cigarette smoking is the leading preventable cause of death in the world† (Pettinger). Not only is this a ubiquitous fact, but it is the one of most commonly ignored health warnings in today’s society. It is due to these reasons that the audience is being reminded by companies such as Adidas that there are always better alternatives, such as sports. Adidas is known for being a global promoter of health, and often reveal studies that reveal how sports can lead to an increase in one’s lifespan. Quite interestingly, Pettinger mentions â€Å"smoking accounts for an average reduction in lifespan of 13.2 years† (Pettinger). There are many people out there that have stopped smoking due to a variety of reasons, including societal issues such as second hand smoke which is harmful to the community, and also one’s family if the habit is common inside households. Of the numerous reasons for people to stop smoking, one’s own health remains the primary reason for most, and should be a consideration. Adidas touches upon the heart of this issue, by making it personal for the individual viewer, and treating the advert as if it were one of its new sports releases such a shoe or a ball. Just as a new brand name shoe speaks individually to the viewer, and assures him/her that they must own a pair of them, the message of quitting smoking speaks in the same manner. Works Cited Dempster, Michael. Personal interview. 10 Jan. 2013. My Interview with former smoker Michael Dempster, who explains how he got out of the habit of smoking Colton, Zoe. Quit Smoking. Get Healthy. Adidas? Notes from Zoe. Zoe Colton, 10 Apr. 2012. Web. 22 Jan. 2013. Pittenger, Terri. â€Å"Hostility and Smoking† Alliant International University, Nov. 2011. Dissertation. 30 Jan. 2013.

Digi Telecommunications Sdn

Digi Telecommunications Sdn If there is one defining story in the technology world today, it is most likely the explosive growth of mobile communications. It is more well known that there are more mobile handsets than personal computers and that each of them has more computing power than the NASA computers that placed a man on the moon. This trend is connecting people from all around and across the world and acting as a great leveler as people are able to communicate and collaborate more seamlessly. Leading this trend in Malaysia would be Digi Telecommunications Sdn. Bhd. is a mobile service provider and provides wireless telecommunications services. The company is owned by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first Telco in Malaysia to launch and operate a fully digital cellular network. The company was formerly known as Mutiara Telecommunications Sdn Bhd but changed its name to Digi Telecommunications Sdn Bhd in January 1999. Digi Telecommunications Sdn Bhd was founded in 1995 and bs ed in Shah Alam, Malaysia. Digi Telecommunications Sdn Bhd operates as a subsidiary of DiGi.Com Berhad. Right now, DiGi is listed on the Bursa Malaysia under the Infrastructure category. DiGi Telecommunications Sdn. Bhd. Company provides a variety or broad of mobile communication services. These services include data services to individual and corporate customers, voice under their prepaid plans postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. Digi faced challenges understanding the status of opportunities, inputting data manually into multiple systems, tracking proposal approval status and lines activation status, and tracking the success of marketing campaigns. Other challenge faced by Digi would be its directly and indirectly competitors. Competitors which compete directly with Digi are Maxis, Celcom, and U Mobile. DiGi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax. 3.0 Situation analysis 3.1 General Environment Analysis Political Strong Malaysian Government support: In 2007, Malaysian government has set to achieve 50% Malaysian household with both wired and wireless mobile broadband penetration by the end of 2010. In order to aid service providers further, the government rolls out supplies of broadband infrastructure and services throughout Malaysia. Plus, they also aggressively generate continuous demand in 3 aspects which are awareness, attractiveness and affordability. Malaysian Government discourages the usage of cell phone among school kids: In the year of 2006, Malaysian government banned the usage of cell phone among kids in nationwide school even included the fully residential schools. The decision was taken after many groups especially parents and teachers expressed their concern that allowing the handheld tool to be used by students while in schools could lead to a lot of problems such as affecting students performance in class. Social Influx of foreign worker: Traditionally, Maxis and Celcom have neglected to provide mobile services for this segment on the assumption that foreign workers are unable to afford them. DiGi entered this full of opportunity yet neglected segment after discovering that these migrants were willing to pay for communications to connect with their loved ones back home if they were offered affordable packages without any extras and make it their stronghold. Foreign workers are important in expanding Malaysias economy as they are the ones who willing to work for long hours but only receiving minimum pay. Foreign workers will be willing to work in Malaysia if they could contact their loved ones and family anytime with low cost. Higher standard living among Malaysians: Malaysians are able to enjoy the high-tech tele communication provided. Whether it is to be in touch with their loved ones or family. Communications has improved skills and knowledge among the Malaysian citizens. Globalization The world is now borderless where by economic openness and growing interdependence between countries had spur on increase in movements of people, goods and services. Increasing in Malaysias GDP: The communications and multimedia industry contributed 6.1% in term of revenue to Malaysias GDP. While in 2009, this industry generate about RM40 billion. For 2nd Quarter of 2010, the communication sub-sector registered 8.4% growth, mainly attributed to greater usage of cellular, broadband and 3G services. Economics Offering lower price packages: As economic downturn or during recession, Digi always offer the lowest price compared to its two competitors which are Maxis and Celcom. Therefore, even in the worst economic position, Digi will not lose its market share but more users are switching to Digi for its attracting benefits. Technology Continuous technological advancement in wired and wireless telecommunication: The creation of short messaging service (SMS), multimedia messaging service (MMS), GRPS, and 3G. Demographic Population: With the help of telecommunication services, population in certain areas will be expanding as people are safe to move around since there is a way to communicate with each other. Immigrants who came to Malaysia are able to get in touch with their hometown. Physical The packages offered: There are so many promotions and cheap packages offer by Digi so that people are able to get in touch with each other without paying a large sum of amount. These benefits attracted some populations like students and people with lower salary as promotions offered by Digi could save up money. 3.2 Porters Five Forces Analysis Porters five forces is a framework for the industry analysis and business strategy development that introduced by Michael E. Porter of Harvard Business School in 1979. This theory normally uses to determine the competitive intensity of an organization the overall industry profitability. Therefore, a business has to understand its position in the industry in order to create competitive advantages. There are 5 elements under Porters five forces which are new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and lastly intensity of rivalry among competitors. In telecommunication industry, Digi faces a very stiff competition which come from the main competitor Maxis and Celcom. From the aspect of new entrants, we can see that the capital require to enter this industry is very high, therefore this telecommunication industry is basically owned by 3 big companies. From the perspective of government policy and regulation, The National Telecommunication Policy encourages a healthy and orderly competition. The telecommunications sector has been opened to competition where basic infrastructure and telecommunications services are operated by private enterprises in order to provide a better quality services. In this sector, consumers have a low switching cost between these mobile telecommunication companies. Overall, we can consider a threat to new entrants is medium level. The second element in Porters 5 forces is bargaining power of buyers. In this industry, the bargaining powers of buyers are increasing in these few years. Most of the people need this mobile telecommunication service. Consumers purchase a large portion of industrys total output. Other than that, the switching cost between these companies is very low. Lastly, it is clear to see that the product between Digi and maxis is actually undifferentiated or standardized. Consumers who do not satisfy with the services from Digi can easily switch to other companies. Through these indications above, we can conclude that the bargaining power of buyers is very high. The next element is threat of substitute products. The substitute products may simply increase competition in an industry. When Maxis launch a new package to the market, Digi revenue will decrease due to the stress from its competitors. Therefore, Digi has to introduce some new services to attract consumer attention back. The products in this mobile telecommunication industry is actually undifferentiated, therefore, the threat of substitute products is high. The fourth element is intensity of rivalry among competitors which refer to the major determinant of the competitiveness of the industry. As mentioned earlier, Digi faces a very stiff competition in this sector by equally balance competitors especially Maxis. Basically, the products between these companies are lack of differentiation and the switching cost is low. In order to pursuit an advantage over its rivals, Digi company always adopt some new strategies on changing price and launch a cheaper package such as Digi campus to its users to make sure their customers maintain loyalty to the company. As an overall, level of rivalry that Digi faces can be concluding as high level. The last element in this theory is the bargaining power of suppliers. The bargaining power of suppliers can consists as high because most of the equipment that used to build tower cannot be sources locally, it is highly depend to export from other country. Because of the equipment is unique especially Global System for Mobile Communication (GSM), so most of them are imported from other countries. There are only a few suppliers for Digi and the switching cost of Digi to change to another supplier is quite high. 3.3 Descriptive for key stakeholder In term of organizations, DiGi is doing well in preserving the environment, which was being supported and recognized by peoples that all around the world. This may help in improving their brand name and can be a part of advertising strategies too. For example, On 3 June of 2010, DiGi had donated a total of RM98, 211 to WWF-Malaysia to reforest, which is up to 12 hectares of degraded forest as part of the Kinabatangan Corridor of Life (K-CoL) reforestation project. The fund was collected under the four month DiGi Postpaid e-Billing that derived from DiGis Minus campaign, which was started from December 2009 to March 2010. For each postpaid the customer who paid for the electronic billing, which is so called e-billing, DiGi donated Rm3 for the reforestation project. Although it only Rm3, but each contribution of RM3 can help to reforest an area equal to the size of 75 pieces of postpaid bill envelopes placed side-by-side, which is about 3 square meters. In short, the e-billing campaign was one of the activities that being carried out to reduce the paper usage. This is the main purpose that DiGis Deep Green ambition for minimising the environment impact. This is proven as DiGi always try to reduce their carbon footprints; they keep on encouraging customers make payment through e-billing, moreover, they also reduced the packaging and the size of the DiGi reload cards and the SIM packs. Last but not least, DiGi also provides a total paperless personal accident insurance, which the whole procedures will be done through the mobile phone. Besides, DiGi launched the campaign of Yellow Coverage Fellow through a series of television commercials. Originally called Yellow Man, until renamed by DiGis marketing team as YCF. It entitled with the DiGi Yellow, and DiGis WIDEST Coverage always with you. The theme song is I Will Follow You. Obviously the public response to the campaign was very positive. This is because I Will Follow You had become a phrase among the Malaysian public. In term of Product, the products and the services that provided by DiGi is well known by all the peoples around the worlds and is attracting the subscribers to be one of the DiGi users. DiGi is the first to operate the full cellular network and is the first to operate their cellular network in Sabah and Sarawak Besides, DiGi is the First operator in Asia to be part of the International Roaming Platform and to launch the use of the dual-band mobile phones. On the year 1997, DiGi be the first telcomunication company that being listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category, and at that time, DiGi is known as Mutiara Swisscom Bhd. On 1998, Digi also be the first operator in Malaysia that launched the prepaid mobile phone service. The expecting of DiGi continued, to be the first GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America; to be the first telecomuncation to launch a web site in Malaysia, the introduced of e-pay system as mentioned above and the following are the awards of DiGi: Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2005,Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2006,Best Prepaid Telco Service Provider 2005 by IT publications PC.Com, received in 2006,Mobile Operator of the Year, Malaysia by Asian Mobile News, received in June 2006,Malaysias CEO of the Year by Business Times, received in 2006,Malaysias Most Innovative Company survey by the Wall Street Journal Asia, received in October 2006 Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2007, on 24 May, Mobile Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2007, on 24 May and last but not least the Wireless Service Provider of the Year by Frost Sullivan Asia Pacific ICT Awards 2007, on 15 June In addition, DiGi is not only popular with their background but also with the price that they offered for their plan. For example, the prepaid package, DiGi Campus, which is highly demanded by the students that are studying in University. This is due to the low rate of calling and sms rate. Students can enjoy 100 minutes free calls to others DiGi numbers when they meet the conditions of spending RM2 per date. Besides, for the postpaid package, the user is only required to pay as low as 0.15 per minutes. 3.4. SWOT analysis based on stakeholder groups Digi SWOT analysis 3.4.1 Strength 3.4.1.1 Product Innovation Innovation is important because it exploiting new ideas to create a new product, process or service. Innovations become major strength because their research and development had always exceeded customer expectation so that increasing the customer satisfaction toward Digi. For example, innovation product such as Digi Campus for university student and Digi broadband services. Reward system A good reward system can motivate current subscribers and potential subscribers. Good reward system become a strength because Digi have a completely, effective, and efficiency system to service their subscriber. For example, birthday bonus for subscriber, a user can enjoy 50% extra bonus credit when reload before 3 days and after 3 days on the user birthday. 3.4.1.2 Organization Affiliation Telenor ASA now is Digi.Com Berhards first majority foreign-owned telecommunications service provider. Keeping good relationship with Telenor is a major strength of Digi. Affiliation with Telenor is important because Telenors will bring collective strength to Digi such as development of advanced technologies and services and maintaining the Digi status as a leader player in telecommunication sector. For example, Telenor intends to expand DIGIs business and further strengthen and improve the companys market position, with a particular emphasis on mobile product and services. (Arve Johansen, CEO Telenor mobile) Facilities Facilities are important because it bring convenience to customer and save time and cost. Facilities of Digi become strength because it provided many methods to let subscriber easily get what they want. For example, Digi center, reload credit through online banking, online payment and many more. It brings a super convenience to subscriber and will increase the customer satisfaction. Another reason is because too many competitor offering same services, so that Digi must offer facilities that other competitor dont have. 3.4.1.3 Capital Strong financial performance Strong financial performance in Digi becomes strength because Digi have stable number subscribers. An increasing and stable number of subscribers can lead strong financial performance in Digi, Digi are focusing in customer satisfaction, excellent customer experiences and keep attract new subscribers by promoting their product and services. 3.4.2 Weakness 3.4.2.1 Product Late to reach customer in latest information Latest information late to reach end user becomes a major weakness because Digi seldom promote their product and services in society. Latest information late to reach end user will cause lose a lot of potential customer and the sales will start to dropping down. For example, when new product or services release, if no any promoting activities like open booth, promotion to promote product, all the customer will dont know the latest information in Digi. 3.4.2.2 Organization Dependency on strategic sharing Dependency on strategic sharing becomes major weakness in Digi because Digi are still highly depending on product development and RD. They think try through product development can serve the customer better but it may not effectively, too focus on product development will cause the relationship between Digi and customer becomes not strong, they may will ignore the customer feeling and customer satisfaction. Lack of involvement of Digi ambassadors Ambassadors is important because they can lead a company toward successful and influence the telecommunication market. Lack of involvement becomes weakness because Digi ambassador lack of involvement in promoting product and services. Once the ambassador did not showing their responsibility, the latest information cannot be deliver to customer therefore the performances of company will be affected. 3.4.3 Opportunity 3.4.3.1 Product Rising telecommunication demand Higher demand for Digis product and services become an opportunity in Digi because it can lead Digi to produce more product and services to improve their sales and revenue. More people demand for the Digis product and services meaning that the quality of product and services offer by Digi is good and customer willing accept due to larger satisfaction. For example, low cost broadband internet services bring larger demand. Higher standard of living Recently, the Malaysia higher standard of living also becomes an opportunity for Digi Company. Higher standard of living in Malaysia cause the demand for telecommunication increase, many people will start choose the best telecommunication industry to be their communication tool due to the convenient. For example, even nowadays a 7 years old girl has their own mobile phone. 3.4.3.2 Organization Advance technology in human resource Advance technology in human resource are become an opportunity in Digi. Digi must focusing on recruiting new employee and provide training to them so that can maintaining a competent human resources in Digi. 3.4.3.3 Capital High capital investment High capital investments become an opportunity in Digi because of the ultimate holding company, Telenor. Telenor was investing a large amount of capital to expand their business to achieve profitability and enhance shareholder returns. 3.4.4 Threat 3.4.4.1 Product High bargaining power of consumer In telecommunication industry there have a lot of company like maxis, celcom, telekom Malaysia. Consumers are easily to choose and switch to another industry to use. In this case, Digi can offering higher quality of telecommunication services to customer at a lower price so that Digi wont lose their customer. Technology advancement in telecommunication Technology advancement such as in wired and wireless telecommunication becomes a threat in Digi Company. Current level of technology maybe very fast outdated because of other competitor continues offering new product with new technology. So, Digi can keep continue in improving the RD and keep at the lower price of product to compete them. For example, the lower cost of Digi broadband internet services brings a lot of business. 3.4.4.2 Organization High switching cost High switching cost becomes a threat in Digi Company. Switching to another supplier the cost is very high, so, switching to another supplier is very hard. To overcome this problem, Digi must keep a close relationship between the current supplier which is Ericsson and Trisilco Folec. Continue a good relationship with supplier Digi can save more cost in acquiring material to produce product and services. 3.5 Summary of situation analysis Strength Innovation of Digi product Good affiliation with Telenor major foreign service provider Excellent facilities convenience Innovation is very important as every competitor try to innovate in a fast pace to compete with each other. Good innovation will lead to successful or failure of a company. Keeping good relation with major foreign service provider will stabilize the investors investment on the company, which will lead to major profiting in the company for now and future. Providing excellent facilities and service will satisfy customers, and because of that, they will subscribe and be loyal. Weakness Slower in updating latest information Too dependent on strategic sharing Lack of involvement of Digi ambassadors Slowing in updating latest information will cause major loss in long term if the competitor knows the weakness of the company. Everything have to be fast when comes to telecommunication and technology. Focusing or too depending on certain department will influence the environment of the company. It will slowly abandon some important department and cause chaos or blurring of the company organization pattern. Good ambassadors deliver good information to customer, and customer deliver profit to company. Choosing a good ambassador will shape up the message of the company and deliver it to customer clearly. Opportunities Rising of telecommunication demand Higher standard of living High capital investment in expanding business There are a lot of opportunities in telecommunication. As the world moving in fast pace, from 3g to 3.5g and now 4g. The rising of telecommunication demand boost up and open opportunities for existing company to achieve better and stable their company, so that they would not beat down by the new rising advance company. People demand more and create new opportunities as well as idea to satisfy their standard of living. Fast, convenience, save time, save cost, these are the reason people influence the level of living standard. To expand business, we need capital. When we have high capital investment, it shows the how good is the reputation of the company. High investment will influence the size of business, and of course, the profit, and keeping the customers. Threats High bargaining power of consumer Technology advancement in telecommunication High switching cost to another supplier Telecommunication field is full with competitors. Each of the company is very similar to each other. Consumer holds a very strong bargaining power to make their own choice. They choose what they like and what they think it is best for them. They can be switch to A company for today, and maybe tomorrow they will be switching to B company. Current level of technology maybe very fast outdated because of other competitor continues offering new product with new technology. Consumer will go for the company who offer them better technology. Switching to another supplier the cost is very high that makes switching to another supplier is very hard. Keep a close relationship between the current supplier can save more cost in acquiring material to produce product and services. 4.0 The Strategic Option of an organisation (DiGi) Build a powerful competitive advantage The strategic option of DiGi is to build a powerful competitive advantage. DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network on 24 May 1995. On the year 1997, DiGi be the first telecommunication company that being listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category, and at that time, DiGi is known as Mutiara Swisscom Bhd. On the year 1998, Digi also be the first operator in Malaysia that launched the prepaid mobile phone service. The expecting of DiGi continued, to be the first GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America; to be the first telecommunication to launch a website in Malaysia. This is the main competitive advantage due the often establishment of the first time in Malaysia. Hence it is well known throughout the world. Besides, DiGi provided a cheap Digi Plan, which is Happy Plan. This is targeted to those customers that make a lot of calls and sms, it only costs 1sen/second and up to 99sen per call to any number in Malaysia and the in year 2008, DiGi is the first Telco in Malaysia to introduce Mobile Number Selection service. This service enables the users to choose their own number rather than just following the traditional way. For example, in the traditional way, the user will purchase a new SIM that has been pre-assign with fix mobile number but now they can choose the numbers that they prefer. Sometimes, extra charges are needed for some special numbers, such as with the same digit that repeated twice or more. Operational Efficiency Besides, Operational Efficiency also is one of the strategic options of DiGi. Nowadays, many companies are focusing on IT Infrastructure .Technology can be either a great source. The applications of technology should be supported by an IT infrastructure that connects a companys users to each other. By connecting the DiGi company to their subscribers, this can help the users of DiGi always alert of the latest information and the promotions of DiGi. In term of technology, DiGi has provided Wireless, 3G and Internet Broadband services. Moroever, Facebook Zero, this is a light-weight, text -only version of the standard Facebook Mobile site and it is free and is accessible by all the Digi prepaid and postpaid users. It brings convenient to the users, as now the users can still stay connected with their fellow friends of family just by using their small device. Besides, in term of broadband, DiGi now is offering the quota of 3GB, cost RM38 per month, and the modem is free of charge. The op erational efficiency also included the peoples. This peoples is referred to those who working at DiGi departments. A current issue, DiGi Telecommunications Sdn Bhd will continue to invest in customer service amid the economic slowdown to provide better value and build brand loyalty Schnitker, Tom. (2009,February 21). Customer service still tops for DiGi. The Star. DiGi is enhancing their service level DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services, such as voice under their prepaid plans postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. Besides that, the users of DiGi is provided with the service of friend and family where the customers is allowed to set 6 Digi numbers that they will call more often. The calling rate and sms rate for these 6 numbers are lower than the normal prepaid rate. Personal Accident Insurance also is one of the services provided by DiGi, which is the competitive advantage that will the others networks do not provided and followed. DiGi provided 1 month free trial PA insurance for their users. The PA insurance can be categorized into 3 categories which is the RM50000 personal insurance, RM100000 personal insurance and RM100000 Family Personal insurance. Customers can enjoy the 1 month trial of the RM50000 of PA insurance and after one month, they can still continue to purchase the PA insurance at RM2 for 30 days coverage. Then you will still be protecting under RM50000 PA insurance plan, but with the term and conditions applied. Moreover, DiGiRemit, this allowed an individual to transfer through mobile phones and has remittanced to Indonesia, Phillippines and with more countries are following soon. Customers can just send 2 text messages to complete their transfer. This brought high convenient to their customers due to this remittance can be transferred to anyone with or without the bank account in the destination country. Besides, it is secured due to the administering of Citibank until the money is being delivered to the beneficiary. greater shares for its stakeholders Last but not least, DiGi provided greater shares for its stakeholders.DiGi market share is currently 25.00 per share. Which is much more higher than its competitors such as Maxis, only 5.33 per share. The shareholders of DiGi can increase their wealth by invest in DiGi. 5.0 Key selection criteria Strategies Activities/Tactics Key selection/criteria Build a competitive advantage Happy Plan Mobile number selection Focus on customer Focus on low cost of product Operational efficiency Infrastructure Facebook Zero, broadband Peoples Customer service. Focus on customer Focus on product quality Enhanced service levels Friend and Family Personal Accident Insurance DiGiRemit Focus on customer Focus on low cost Focus on quality of service. Greater market share RM25.00 per share Focus on shareholder wealth 6.0 Recommendation Key Question Recommendation Decision criteria Pros Cons 1. How the Digi be the top in its game? 1. More branding and quality product. 2. Build up the quality segment 3. Potential high dividend -Research and development, innovation, creative. -lowest call rate in different segment, eg. Postpaid segment. -the growth of sales and revenue. -increase sales and revenue -more focus the need of customer in different segment. -increase shareholder wealth -compete with diversification product from competitor -too many segments may cause company hard to focus in one. -capital gains decrease due to the higher profit and tax expense. 2. Can Digi maintain strong relationship with suppliers? 1. Always place order on time. 2. Setting Digi account on time. 3. Communication between Digi and suppliers -The time to deliver the material. -The dateline of payment -the understanding between Digi and supplier -Supplier have enough time to prepare -clear payment on time can maintain the liquidation of company -establishing the relationship between each others -late submitting order will let supplier not

The Bond Girls Essay -- essays research papers

The Bond Girls Whenever there is a Bond film, there is always a Bond girl. She is as indispensable as the gadgets, the car, the chase and the villain set on overtaking the earth. They have always been in the centre of controversy; they have always been branded as beautiful women (often with sexually overt names) who need Bond and ironically, Bond cannot complete his mission without them. They always seem to have perfection in everything they do. However, this portrayal of women can be somewhat unrealistic. Some may want the representation of the ‘Bond Girl’ to stay as it is but others may want the portrayal of the ‘Bond Girl’ to depict the modern idea of ‘girl power.’ I for one think that this representation of women is harmless, partly because it is only a fictional character. It is a representation to be regarded only in entertainment.   Ã‚  Ã‚  Ã‚  Ã‚  In this essay, I am going to look at and analyse the Bond saga looking especially at how the ‘Bond Girls’ in particular are shown and how their characteristics and qualities have changed over the decades. The James Bond series was created to boost up Britain’s prospects of being noticed as a powerful country with their own hero armed with fast cars, girls, gadgets and gimmicks. Over the years the audience grew to love this hero who they called ‘Bond, James Bond’ with his callous persona, dead-pan humour armed with good looks and a sexy voice to go with his trademark saying. In reality, Britain was falling rapidly from the world stage. The first ‘Bond’ film, released in 1962 was ‘Dr. No’. It was created with a meagre  £90.000 budget and featured Sean Connery (then a virtually unknown actor) who was to play Bond’s character for the remainder of the decade with the exception of 1969’s release of ‘In His Majesty’s Secret Service’ featuring George Lazenby. Throughout the years of Bond, every film has been popular despite the changes in actors, directors and producers. The films gave the audience a visit back to the propaganda-filled forties. It also gave the audience a sense of diversion through all the action and the sense of satisfaction at being able to predict the finish. Every Bond film has followed the ‘Bond formula,’ which helps the audience become aware of the chain of events that occurs in the Bond movies. His character, although quite old, is still popular with younger generation. I t... ...suggests that she has been through some sort of rough activity. The font used in the postcard is big, gold, in use of capitals, which alludes to luxury and wealth, and the symbol of the gold gun suggests wealth and action. The gold colour connotes glamour and sexiness. The writing and name of the title; ‘the world is not enough’ suggests that the characters are not happy with what they have and therefore they want more. The world cannot give them what they yearn for. Whatever’s changed about the Bond Girls, they still have to be racy, active, sexy and uncomplicated. I think perhaps that this is what has made them more accessible and acceptable to women. I think these changes have occurred because women’s’ role in the society have changed over the years. Until recently, women were the weaker sexes compared to the dominating males. Women were passive and were just happy being portrayed as such. However, over the years, more and more women fought for their rights and nowadays want equality with men. More women have taken up occupations, which before were considered to be men’s jobs. The depictions of women in films have changed in time with society to ensure the films popularity.

Shiloh by Bobbie Ann Mason Essay -- Shiloh by Bobbie Ann Mason

  Ã‚  Ã‚  Ã‚  Ã‚  The setting in the short story â€Å"Shiloh† by Bobbie Ann Mason works well to accentuate the theme of the story. The theme portrayed by Mason is that most people change along with their environment, with the exception of the few who are unwilling to adapt making it difficult for things such as marriage to work out successfully. These difficulties are apparent in Norma Jean and Leroy’s marriage. As Norma Jean advances herself, their marriage ultimately collapses due to Leroy’s unwillingness to adapt with her and the changing environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Leroy Moffit is a truck driver, and over the years as his wife Norma Jean is adapting to the changing community his adaptation to things consist of pretty much the way he drives his truck. During this time Norma Jean is left at home to fend for herself and learn the workings of nearly being a single woman. Norma Jean started to play the organ again, practice weight lifting, and take night classes. When Leroy came home after years of being saturated in his work he expected things to be like they were in the beginning of their marriage. As time goes on at home, Leroy takes notice to Norma Jean’s keen, and independent understanding of what goes on around her. He observes and is afraid to admit that she has had to be her own husband. Over the years Norma Jean developed a structured routine that does not include him. As Leroy sits around and plays with a model log cabin set Norma is constantly working to advance and adapt herself with ...

The Oppression of Women and The Yellow Wallpaper -- Yellow Wallpaper e

The Oppression of Women and The Yellow Wallpaper      Ã‚  Ã‚  Ã‚   The Yellow Wallpaper by Charlotte Perkins Gilman is a fictionalized autobiographical account that illustrates the emotional and intellectual deterioration of the female narrator who is also a wife and mother. The woman, who seemingly is suffering from post-partum depression, searches for some sort of peace in her male dominated world. She is given a â€Å"rest cure† from her husband/neurologist doctor that requires strict bed rest and an imposed reprieve form any mental stimulation. As a result of her husband’s controlling edicts, the woman develops an obsessive attachment to the intricate details of the wallpaper on her bedroom wall. The woman’s increasingly intense obsession with the wallpaper ultimately leaves the reader with many questions about nineteenth-century male-female relationships, and perhaps even insanity. Several critics have identified many significant and contrasting themes in â€Å"The Yellow Wallpaper.† For example, the contrast of the male-female relationship in the late nineteenth-century, which is an apparent link between the sex roles and seemingly oppressive sexual structures. Another significant theme is the ominous question of what lies behind the meaning of the structure and color of the wallpaper. Does it represent a symbolic realm of imagery, or a linguistic realm focusing on the identity of the spoken and written word? More sympathetic critics like Gilbert and Gubar read â€Å"The Yellow Wallpaper† simply as a narrative of one woman’s efforts t free herself from the structured psychic, and social atmosphere—indeed, a rigidly constructed atmosphere that was very restrictive for a female of this day and time. They envisioned the wallpaper as being ... ...Conn: Yale University Press, 1979. 89-92. Gilman, Charlotte Perkins. â€Å"The Yellow Wallpaper†. From the Heath Anthology of American Literature. ed. Paul Lauter, et al. D.C. Heath and Co. MA. 1994. 800-12. Herndl, Diane. â€Å"The Writing Cure: Charlotte Perkins Gilman, Anna O. and Hysterical Writing’† NWSA Journal no. 1 1988.   52-74. Hedges, Elaine R. â€Å"Afterward† to â€Å"The Yellow Wallpaper† Old Westbury, NY. Feminist Press 1973. 12. Jacobus, Mary. â€Å"An Unnecessary Maze of Sign-Reading† Reading Women: Essays in Feminist Criticism. New York: Columbia University Press. 1986. 229-48. Kolodny, Annette. â€Å"A Map for Rereading: or, Gender and the Interpretation of Literary Texts† New Literary History 11,  no. 3 1980. 451-67 Treichler, Paula. â€Å"Escaping the Sentence: Diagnosis and Discourse in â€Å"The Yellow Wallpaper,† Tulsa studies in Women’s  Literature. 1984. (75). The Oppression of Women and The Yellow Wallpaper -- Yellow Wallpaper e The Oppression of Women and The Yellow Wallpaper      Ã‚  Ã‚  Ã‚   The Yellow Wallpaper by Charlotte Perkins Gilman is a fictionalized autobiographical account that illustrates the emotional and intellectual deterioration of the female narrator who is also a wife and mother. The woman, who seemingly is suffering from post-partum depression, searches for some sort of peace in her male dominated world. She is given a â€Å"rest cure† from her husband/neurologist doctor that requires strict bed rest and an imposed reprieve form any mental stimulation. As a result of her husband’s controlling edicts, the woman develops an obsessive attachment to the intricate details of the wallpaper on her bedroom wall. The woman’s increasingly intense obsession with the wallpaper ultimately leaves the reader with many questions about nineteenth-century male-female relationships, and perhaps even insanity. Several critics have identified many significant and contrasting themes in â€Å"The Yellow Wallpaper.† For example, the contrast of the male-female relationship in the late nineteenth-century, which is an apparent link between the sex roles and seemingly oppressive sexual structures. Another significant theme is the ominous question of what lies behind the meaning of the structure and color of the wallpaper. Does it represent a symbolic realm of imagery, or a linguistic realm focusing on the identity of the spoken and written word? More sympathetic critics like Gilbert and Gubar read â€Å"The Yellow Wallpaper† simply as a narrative of one woman’s efforts t free herself from the structured psychic, and social atmosphere—indeed, a rigidly constructed atmosphere that was very restrictive for a female of this day and time. They envisioned the wallpaper as being ... ...Conn: Yale University Press, 1979. 89-92. Gilman, Charlotte Perkins. â€Å"The Yellow Wallpaper†. From the Heath Anthology of American Literature. ed. Paul Lauter, et al. D.C. Heath and Co. MA. 1994. 800-12. Herndl, Diane. â€Å"The Writing Cure: Charlotte Perkins Gilman, Anna O. and Hysterical Writing’† NWSA Journal no. 1 1988.   52-74. Hedges, Elaine R. â€Å"Afterward† to â€Å"The Yellow Wallpaper† Old Westbury, NY. Feminist Press 1973. 12. Jacobus, Mary. â€Å"An Unnecessary Maze of Sign-Reading† Reading Women: Essays in Feminist Criticism. New York: Columbia University Press. 1986. 229-48. Kolodny, Annette. â€Å"A Map for Rereading: or, Gender and the Interpretation of Literary Texts† New Literary History 11,  no. 3 1980. 451-67 Treichler, Paula. â€Å"Escaping the Sentence: Diagnosis and Discourse in â€Å"The Yellow Wallpaper,† Tulsa studies in Women’s  Literature. 1984. (75).

All Is Well in the Land of the King

All is Well in Land of â€Å"The Lion King† In the article, All’s Not Well in Land of â€Å"The Lion King,† by Margaret Lazarus, the author over exaggerates an animated classic, investigating as to whether or not the movie is politically correct and morally right. The essay examines and stereotypes the movie, and comes to various misguided conclusions. Lazarus defines the hyenas and the lion, Scar symbolic, and declares that Disney already has gays and blacks ruining the â€Å"natural order. She also draws to the conclusion that Disney manipulates small children’s minds; encouraging them to believe that â€Å"Only those born into privilege can bring about change† (pg. 440) Lazarus is constantly searching for the underlying meaning throughout the movie, and fails to enjoy it. After a complete analysis of the movie she fails to understand the central idea of the movie. She then proceeds to mock the concept of a young heir to the crown to fighting and standing up for what is rightfully and morally his. She maintains that the movie â€Å"The Lion King† is a metaphor for our society, suggesting that the nation only supports the concept that only the strong do survive in the world. So often a carefree animated tale is scrutinized and psychoanalyzed, and the pureness and innocence are stripped away from it. I fully disagree with Lazarus. â€Å"The Lion King,† was a wonderful, original animation that, broke the Disney stereotyped classics, of a hero that saves a beautiful girl in distress. â€Å"The Lion King,† features a story of doing the right thing, learning to fight for what is right, to stand up for yourself and what you believe in. The Lion King,† is an animation, to over analyze in such a fashion as Margaret Lazarus does, is ridiculous and a shame. Lazarus is seeking too much meaning out of this simple tale. The cartoons main purpose is to entertain, not to set all the things wrong in the world right. It is impossible and absurd to suggest that young c hildren’s minds are being corrupted by Disney movies. â€Å"The Lion King† is a cartoon. Children cannot understand the underlying meanings of gays and blacks, they just want to laugh and enjoy themselves.

Is the death penalty racist against blacks? Essay

I. Introduction There are several queries which came up in my inquisitive mind and try to discover and comprehend what are the possible grounds that judiciaries are basing his/her verdict and judgment in sentencing death penalty to a defendant or the accused himself. Death penalty is the heaviest and most depressing sentence for the accused; thus, it ends his chances to change. Come to think of it, the accused will not be given a chance to renew himself and become a better citizen in our country. Several countries around the globe are in favor to such act and even legalized it. But do we really have the right to execute death penalty to an accused? Is this act not a violation of human rights? Where did death penalty start? Does it really help lessen the growing crimes? Or can’t we just find another alternative to lessen crimes? These are some of my queries and up to now, I am trying to understand both arguments of pro and anti. I do understand why there are group of people support this kind of penalty or sentence. These are the group of people who want justice for those who are badly treated, abused and harmed; and most of these people also undergone such mistreatments or maybe their love ones. But how about if the accused is not really the one who commit the crime, is just frame up and does not have enough evidences to prove he is not guilty of it? And in practicing such law, does death penalty will not show biases, racism, and prejudices of whom the judiciaries will give such sentence? Furthermore, according to others that death penalty is the best way to control and lessen crimes. It has been an argument not only in the United States of America but as well as around the globe. The death penalty is well-thought-out by most cultured and enlightened nation-states as an inhumane and callous sentence or chastisement. In addition, death penalty has been de facto by 106 countries and since 1990, there were about 30 nation-states which have put an end to it. Moreover, the death penalty has continuously put into practice in some nations such as the Democratic Republic of Congo, the United States of America, Iran and China which are the most profuse executioners in the globe. However, international official papers have constrained and in several circumstances even banned the death penalty, its function and relevance does not contradict customary international law. Ample debates have continued in the United States of America as to whether it comprises a suitable chastisement at least to the most dreadful crimes (see â€Å"Human Rights: Death Penalty†. Derechos Human Rights). Moreover, this issue has been continually debated in United States of America due to its fact that racism is almost present every time a judge makes a sentence for the defendant or accused. The illustration below shows the racial breakdown of district Attorneys* in United States Death Penalty States and was taken from the website http://www. deathpenaltyinfo. org/article. php? scid=45&did=539. The focal points of this study are to: (1) understand what death penalty is; (2) figure out how death penalty arises or starts; (3) be aware of the different methods used to execute people; (4) recognize the religious views on death penalty; (5) find out if there is any racism involve in performing death penalty; and (2) acquaint us the number of executions performed and the race who faced death penalty due to racism in different states of United States of America; (6) know the public opinion polls on the death penalty issue; (7) learn the death penalty statistics and; (8) recommend possible remedies or alternatives to abolish death penalty. II. Background A. What is death penalty? Death penalty is considered as a capital punishment and is an execution of a convicted offender by the State which serves as chastisement for crimes committed which is recognized and called as capital offenses or capital crimes. Death penalty is the most discussed issue in penalizing or sentencing the convicted criminal. The term â€Å"capital† was taken from a Latin word â€Å"capitalis† that refers to â€Å"concerning the head†; thus, to be susceptible to capital punishment would simply refers to metaphorically lose one’s head. Moreover, the United States of America, majority of the Caribbean, Guatemala and other democracies in Africa and China continue to have its approval on death penalty but amongst of those democratic nations globally, majority of the European and Latin American states have put an end with the capital punishment. While on countries that are not democratic by nature, the death penalty execution is not unusual yet not practiced by all. There are certain crimes that are specified by laws that need to be sentenced with death penalty depending on countries where the crime committed. Nowadays, most countries that practiced and applied death penalty used it as a punishment for crimes such as treason, part of the military justice, murder and espionage. But for Muslim countries, death penalty is used as punishment for offenses such as sexual crimes (which include sodomy and adultery) and religious crimes like apostasy (abandonment of one’s faith and belief). There are countries too that considered drug trafficking as a capital offense and in China, serious cases of graft and corruption and human trafficking are sentenced by death penalty. But in the military world, death penalty is practiced for offenses like desertion, mutiny; insubordination and cowardice (Bailey, Harris, & Jones, 2005).

American Electronics International Essay

1. Whose responsibility is it to staff the office? In this case, it appears that it is the CEO of AEI. He would be the head of the matrix system at this point. 2. What should be Blen Carty’s role, as well as that of Dr. Runnels? Blen Carty is the director of project management. Dr. Runnels is the director of engineering. I believe that Ben Carty should be responsible for requesting who he needs to head the project; however Dr. Runnels should have the final say in who he gives up out of his department. They need to openly communicate and realize the importance of each other’s needs. 3. Should Larry Gilbert be assigned? I personally do not think Larry Gilbert should be assigned to head the project. Richard Flag has a proven track record of success. I feel that the project manager should be Richard Flag and that Gilbert should work under him, even though he is a higher level engineer. It is Flag’s responsibility to manage the project, even though he does not have as much engineering expertise. 4. How would you negotiate with the functional managers? I would explain that Flag would be heading the project, and also relay to them the importance and magnitude of the project. Hopefully if they understood the effect the project would have in the grand scheme of things, they would be more open to giving up some of their staff. Perhaps helping the functional managers see the way this project could benefit the company, and in turn them, they would be easier to sell on giving up some important staff for such a long period of time.